Privacy Policy


Effective Date: September 2026

Introduction

Abraham Moon & Sons Ltd ("we", "our", "us") is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, purchase products, request samples, create an account, subscribe to marketing communications, attend events, or otherwise interact with us.

We are committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection legislation.

Who we are

Abraham Moon & Sons Ltd
Netherfield Mills
Netherfield Road
Guiseley
Leeds
LS20 9PD

Email: customerservice@moons.co.uk
Telephone: +44 (0)1943 873 181
Company Registration Number: 163364

For the purposes of data protection legislation, Abraham Moon & Sons Ltd is the data controller responsible for your personal information.

Personal information we collect

Information You Provide
We may collect:
  • Name
  • Company name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number
  • Account login details
  • Order information
  • Sample request information
  • Marketing preferences
  • Event registration details
  • Enquiry information
Information Collected Automatically
When you visit our website, we may collect:
  • IP address
  • Device information
  • Browser type and version
  • Operating system
  • Website usage data
  • Referral source
  • Pages viewed
  • Date and time of visits
  • Interactions with pages, such as clicks, scrolling and mouse movement (only where you have consented to analytics cookies)
  • Cookie and tracking information
Information From Third Parties
We may receive:
  • Payment confirmation and fraud-check results from our payment provider
  • Delivery status updates from courier and delivery services

How we use your information

We may use your personal information to:
  • Process and fulfil orders
  • Deliver products and samples
  • Manage your online account
  • Respond to enquiries
  • Provide customer support
  • Process returns and refunds
  • Manage event registrations
  • Improve our website, products and services
  • Understand how visitors use our website
  • Monitor website performance
  • Maintain website security
  • Prevent fraud
  • Comply with legal obligations
  • Send marketing communications where permitted

Lawful bases for processing

We process personal information under one or more of the following lawful bases:

Contract
Where processing is necessary to fulfil an order, provide requested products or services, or manage your account.

Legitimate Interests
Including:
  • Customer service
  • Website administration
  • Business reporting
  • Product development
  • Fraud prevention
  • Network security
  • Direct marketing to existing customers where legally permitted
Consent
Including:
  • Email marketing subscriptions
  • Cookie preferences
  • Website analytics and session recording
  • Other marketing communications where consent is required
You may withdraw consent at any time.

Legal Obligation
Where we must comply with legal, regulatory, tax or accounting requirements.

Marketing communications

If you subscribe to our marketing communications, we may contact you regarding:
  • Product launches
  • New collections
  • Company news
  • Events and exhibitions
  • Promotions and offers
  • Service updates
You can unsubscribe at any time by:
  • Clicking the unsubscribe link in marketing emails
  • Updating your account preferences
  • Contacting us directly
Service-related communications relating to orders, deliveries or account administration may still be sent where necessary.

Website analytics and cookies

With your consent, we use Google Analytics and Microsoft Clarity to understand how visitors use our website. Google Analytics tells us which pages are visited and how people arrive at the site. Microsoft Clarity records how visitors interact with pages, such as clicks, scrolling and mouse movement, to help us identify and fix usability problems. Text entered into forms is masked and not recorded.

These tools are only used if you accept analytics cookies. You can change your choice at any time using the Cookie settings link at the bottom of every page. We do not currently use this information for advertising. If this changes, we will update this policy and ask for your consent where required.

When you make a choice in our cookie banner, a record of that choice is kept by our consent management provider, so we can respect your preferences and demonstrate that consent was obtained.

Full details of the cookies and services we use are set out in our Cookie Policy.

Sharing your information

We may share personal information with trusted third-party providers including:
  • Ecommerce platform providers
  • Payment processors
  • Website hosting providers
  • Courier and delivery services
  • Marketing and email service providers
  • Analytics providers
  • Cookie consent management providers
  • IT support providers
  • Professional advisers
  • Regulatory authorities where required

Our key providers include Sana Commerce (ecommerce platform and hosting), Adyen (payment processing), Usercentrics (cookie consent management), Google (Google Analytics, Google Tag Manager, reCAPTCHA, YouTube and Google Fonts), Microsoft (Clarity) and Dynatrace (website performance monitoring).

We do not sell personal information.

Payment processing

Payments made through our website are processed securely by third-party payment providers.

We do not store full payment card details on our systems.

To protect against fraud, payments may be checked by our payment provider and your card issuer, including through 3D Secure authentication. This may involve analysing information about your device and transaction.

Current payment provider(s):
  • Adyen

International transfers

Some service providers, including Google and Microsoft, may process personal information outside the United Kingdom, including in the United States.

Where this occurs, we ensure appropriate safeguards are in place, including:
  • UK adequacy regulations, including the UK-US data bridge
  • International Data Transfer Agreements (IDTAs)
  • Standard Contractual Clauses (SCCs) with the UK Addendum

Data retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal obligations.

Typical retention periods may include:
  • Customer orders: up to 7 years
  • Financial records: up to 7 years
  • Marketing records: until consent is withdrawn or inactivity criteria are met
  • Website analytics data: 14 months
  • Session recordings: in line with our analytics provider's standard retention periods
  • Cookie consent records: as long as needed to demonstrate consent

Security

We take appropriate technical and organisational measures to protect personal information.

These measures include:
  • Secure hosting environments
  • Encrypted (HTTPS) connections
  • Access controls
  • Password protection
  • Firewall and security monitoring
  • Secure payment processing
  • Staff confidentiality procedures

While we take reasonable precautions, no system can be guaranteed completely secure.

Your rights

Under UK GDPR you may have the right to:
  • Access your personal information
  • Correct inaccurate information
  • Request deletion of personal information
  • Restrict processing
  • Object to processing, including direct marketing at any time
  • Request data portability
  • Withdraw consent
  • Lodge a complaint

To exercise any of these rights, please contact us at customerservice@moons.co.uk. We will respond within one month, and there is normally no charge.

Complaints

If you have concerns about how we handle your personal information, please contact us first at customerservice@moons.co.uk.

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Third-party websites

Our website may contain links to external websites.

We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing personal information.

Children's privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information from children.

Changes to this policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page along with the revised effective date.

Privacy Policy


Effective Date: September 2026

Introduction

Abraham Moon & Sons Ltd ("we", "our", "us") is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, purchase products, request samples, create an account, subscribe to marketing communications, attend events, or otherwise interact with us.

We are committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection legislation.

Who we are

Abraham Moon & Sons Ltd
Netherfield Mills
Netherfield Road
Guiseley
Leeds
LS20 9PD

Email: customerservice@moons.co.uk
Telephone: +44 (0)1943 873 181
Company Registration Number: 163364

For the purposes of data protection legislation, Abraham Moon & Sons Ltd is the data controller responsible for your personal information.

Personal information we collect

Information You Provide
We may collect:
  • Name
  • Company name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number
  • Account login details
  • Order information
  • Sample request information
  • Marketing preferences
  • Event registration details
  • Enquiry information
Information Collected Automatically
When you visit our website, we may collect:
  • IP address
  • Device information
  • Browser type and version
  • Operating system
  • Website usage data
  • Referral source
  • Pages viewed
  • Date and time of visits
  • Interactions with pages, such as clicks, scrolling and mouse movement (only where you have consented to analytics cookies)
  • Cookie and tracking information
Information From Third Parties
We may receive:
  • Payment confirmation and fraud-check results from our payment provider
  • Delivery status updates from courier and delivery services

How we use your information

We may use your personal information to:
  • Process and fulfil orders
  • Deliver products and samples
  • Manage your online account
  • Respond to enquiries
  • Provide customer support
  • Process returns and refunds
  • Manage event registrations
  • Improve our website, products and services
  • Understand how visitors use our website
  • Monitor website performance
  • Maintain website security
  • Prevent fraud
  • Comply with legal obligations
  • Send marketing communications where permitted

Lawful bases for processing

We process personal information under one or more of the following lawful bases:

Contract
Where processing is necessary to fulfil an order, provide requested products or services, or manage your account.

Legitimate Interests
Including:
  • Customer service
  • Website administration
  • Business reporting
  • Product development
  • Fraud prevention
  • Network security
  • Direct marketing to existing customers where legally permitted
Consent
Including:
  • Email marketing subscriptions
  • Cookie preferences
  • Website analytics and session recording
  • Other marketing communications where consent is required
You may withdraw consent at any time.

Legal Obligation
Where we must comply with legal, regulatory, tax or accounting requirements.

Marketing communications

If you subscribe to our marketing communications, we may contact you regarding:
  • Product launches
  • New collections
  • Company news
  • Events and exhibitions
  • Promotions and offers
  • Service updates
You can unsubscribe at any time by:
  • Clicking the unsubscribe link in marketing emails
  • Updating your account preferences
  • Contacting us directly
Service-related communications relating to orders, deliveries or account administration may still be sent where necessary.

Website analytics and cookies

With your consent, we use Google Analytics and Microsoft Clarity to understand how visitors use our website. Google Analytics tells us which pages are visited and how people arrive at the site. Microsoft Clarity records how visitors interact with pages, such as clicks, scrolling and mouse movement, to help us identify and fix usability problems. Text entered into forms is masked and not recorded.

These tools are only used if you accept analytics cookies. You can change your choice at any time using the Cookie settings link at the bottom of every page. We do not currently use this information for advertising. If this changes, we will update this policy and ask for your consent where required.

When you make a choice in our cookie banner, a record of that choice is kept by our consent management provider, so we can respect your preferences and demonstrate that consent was obtained.

Full details of the cookies and services we use are set out in our Cookie Policy.

Sharing your information

We may share personal information with trusted third-party providers including:
  • Ecommerce platform providers
  • Payment processors
  • Website hosting providers
  • Courier and delivery services
  • Marketing and email service providers
  • Analytics providers
  • Cookie consent management providers
  • IT support providers
  • Professional advisers
  • Regulatory authorities where required

Our key providers include Sana Commerce (ecommerce platform and hosting), Adyen (payment processing), Usercentrics (cookie consent management), Google (Google Analytics, Google Tag Manager, reCAPTCHA, YouTube and Google Fonts), Microsoft (Clarity) and Dynatrace (website performance monitoring).

We do not sell personal information.

Payment processing

Payments made through our website are processed securely by third-party payment providers.

We do not store full payment card details on our systems.

To protect against fraud, payments may be checked by our payment provider and your card issuer, including through 3D Secure authentication. This may involve analysing information about your device and transaction.

Current payment provider(s):
  • Adyen

International transfers

Some service providers, including Google and Microsoft, may process personal information outside the United Kingdom, including in the United States.

Where this occurs, we ensure appropriate safeguards are in place, including:
  • UK adequacy regulations, including the UK-US data bridge
  • International Data Transfer Agreements (IDTAs)
  • Standard Contractual Clauses (SCCs) with the UK Addendum

Data retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal obligations.

Typical retention periods may include:
  • Customer orders: up to 7 years
  • Financial records: up to 7 years
  • Marketing records: until consent is withdrawn or inactivity criteria are met
  • Website analytics data: 14 months
  • Session recordings: in line with our analytics provider's standard retention periods
  • Cookie consent records: as long as needed to demonstrate consent

Security

We take appropriate technical and organisational measures to protect personal information.

These measures include:
  • Secure hosting environments
  • Encrypted (HTTPS) connections
  • Access controls
  • Password protection
  • Firewall and security monitoring
  • Secure payment processing
  • Staff confidentiality procedures

While we take reasonable precautions, no system can be guaranteed completely secure.

Your rights

Under UK GDPR you may have the right to:
  • Access your personal information
  • Correct inaccurate information
  • Request deletion of personal information
  • Restrict processing
  • Object to processing, including direct marketing at any time
  • Request data portability
  • Withdraw consent
  • Lodge a complaint

To exercise any of these rights, please contact us at customerservice@moons.co.uk. We will respond within one month, and there is normally no charge.

Complaints

If you have concerns about how we handle your personal information, please contact us first at customerservice@moons.co.uk.

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Third-party websites

Our website may contain links to external websites.

We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing personal information.

Children's privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information from children.

Changes to this policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page along with the revised effective date.